How to Write Engaging Content That Converts

There is a ton of content out there on the Internet. What can you do to get yours to stand out? The trick is to write engaging content for your readers. It’s easy to whip up a blog post, throw in some keywords, and call it a day. However, this isn’t going to create the level of content you seek, so what will?

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There are a few components needed to make engaging content. This includes the title, tone, and the emotional investment your reader has in the content. For something there to be engaging content it has to suck your reader in past the headline because you don't want them to keep scrolling.

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How to Write Engaging Content

Stinky Dog SEO is no stranger to writing engaging content. We want to help you write engaging content that grabs readers and keeps them coming back for more. Let’s dive into some important things to consider when you’re writing your content.

Titles, Titles, Titles

Titles matter. Period. Are you going to read something with a title that doesn’t appeal to you? Probably not. If you are seeking out content on a specific subject, the headline should include that. Seems easy enough, right?

Sometimes it doesn’t take much. For instance, ask yourself what brought you to this article? You’re probably here because you want to write engaging content, so of course, you clicked on our title. Simple enough.

The title should pull the reader in and get them invested in what you have to offer. Here are a few tips for writing an engaging headline:

Keywords Tell You How to Engage

Always use keywords. If you’re working with multiple keywords, try using one or two in the title, and then use them sprinkled throughout your content. Engaging content will use the same words your customer uses, so do some research ahead of time is a great way to engage. We use Ahrefs keyword explorer tool exclusively, but there are other free tools- one even name the Keyword Shitter.

Headlines

First and foremost, don’t skimp on your headline. It’s much more important than you may think. For a title to be engaging, it needs to pack a punch in just a few words. It should also come as no surprise that adding the keyword to your headline will grab your reader's attention. Your audience is looking for content on a certain subject, so your headline tells the reader what they will get out of the content.

Think about your headline and take your time. You may also find yourself thinking of a better one as you write. Writing a title sometimes takes just as much time as writing your blog post. We suggest brainstorming out at least ten titles before you settle on one.

Know Your Audience

Knowing your audience is key to engaging content. We all want our content to reach the masses, and to be shared by everyone in group chats across the galaxy. However, not all content is for everyone. You want to ensure that the content is reaching the proper people. For example, if you are writing about “why cats use the litter box,” your main demographic isn’t going to be dog owners. Therefore you obviously want to write engaging content to appeal to someone with a cat. We know you already knew that. We’re just making sure we cover the basics.

Researching your audience will inevitably lead you to more ideas for your content. It will never be unhelpful to check out your intended audience. Putting in statistical information from your demographic will help you solidify that you're telling them the cold hard truth. That will create trust in you. Everybody loves a data chart or graph to help them figure it out.

Do Your Research

When you’re SEO writing content, you should be the authority on it to really drive the topic home. Why do your readers want to read YOUR content specifically? If you want to know how to write engaging content, it boils down to your research.

With that being said, do not overwhelm your readers with difficult to read information. You have done the work in researching your topic to become an expert, and now it’s your job to make the content palatable for the everyday reader.

Take your research and break it down into sections with subheadings. One large block of heavy text, such as medical information, will be unbearable to your readers. They should be able to search your topic, find the expert on the topic, learn what they need to from your article, and also have a way to contact you for more information.

Readability

As we mentioned above, huge blocks of text are a no go for the everyday reader. Engaging content should be easy to scan and get through quickly while absorbing the needed information. People like to find information without having to dig through a ton of reviews. Engaging content makes finding what they need readily available for them to flip through on their phone.

Using bullet points and subheadings is also a great way to break up your content into smaller sections. This makes it much easier to read and is less monotonous than the huge block of text. Using a conversational tone and addressing your readers directly also brings them in and starts engaging them with the content.

After you research your audience, finding a tone that works for the demographic is key. For something like our litter box article mentioned earlier, the tone should be friendly and informative. You don’t want to scare someone off who’s just looking for information with a heavy-handed tone. A more serious topic should have a more serious tone. It’s all about reading that virtual room.

Call to Action

When your readers finish reading your article, they should be asking themselves, “what’s next?” If you read through what you’ve written and can’t see what’s next, then you need to add in a call to action.

Don’t know what a call to action is? Let us explain.

A call to action is some part of your web page instructing the reader to do something. It can be a link, an image, a banner, or whatever they can click on to keep going. Creating a call to action encourages readers to complete the next step, whether it be buying or downloading something or a link to learn more about the topic.

Selling Products

If you are selling something, the action will most likely be something like "shop now" with a button to your products or catalog. This can also be done in the form of links to products throughout the article, directing the reader right where you want them to go.

Informational Posts

If your article is about something you're an expert on and you're writing helpful information about a topic (such as this article), it should lead the reader to a way to "learn more." Link them to your website or contact form, or other resources to help them continue investigating the subject.

Limit the amount of call to action in your content. Giving the reader too many options can overwhelm them, which is the opposite of what you want. Set yourself up with 1 or 2 to help write engaging content.

Last Thoughts

To sum it up, we want you to succeed in writing engaging content. Be mindful of your audience and what they are looking for. Always do your research and become the expert on your subject matter. If your readers leave thinking, “Wow, they really know what they’re talking about!” They’ll be back. Trust us.

Be sure also to carry a tone that will appeal to the audience you are trying to reach. Read that room! Most importantly, write creatively and break things up to keep it from being too dry. With these tips in mind, we hope you are on the path to writing engaging content.

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How To Pick a Content Writing Agency That's Right For You

Choosing the right content writing agency is crucial for your business’s online success. The right agency can elevate your brand’s voice, drive traffic, and convert visitors into customers. But with so many options out there, how do you pick the one that’s perfect for you? Before we get to that, let's learn about content writing agencies.

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What Exactly Are Content Writing Agencies?

Content writing agencies are specialized firms that provide various content creation services to businesses, organizations, and individuals. These agencies are staffed with professional writers, editors, and often content strategists who work together to produce high-quality written material for various purposes. Here's a closer look at what content writing agencies offer:

Diverse Writing Services

These agencies typically offer a range of writing services, including but not limited to blog posts, website content, articles, product descriptions, press releases, whitepapers, and eBooks.

SEO-Optimized Content

Many content writing agencies have expertise in SEO (Search Engine Optimization). They create engaging and informative content for readers and optimized for search engines to improve website visibility and rankings.

Targeted Content for Different Audiences

They are skilled in crafting content that appeals to specific target audiences, considering factors like industry jargon, audience interests, and content format preferences.

Quality and Consistency

Agencies ensure that the content is high quality, consistent in tone and style, and aligns with the client's brand voice and messaging.

Research and Originality

Professional writers at these agencies conduct thorough research to produce original, fact-checked, and plagiarism-free content.

Content Strategy and Planning

Beyond just writing, many agencies also offer content strategy services, helping businesses plan their content marketing efforts in alignment with their overall marketing objectives.

Scalability and Flexibility

Content writing agencies can handle varying work volumes, offering clients scalability. This is particularly useful for businesses that experience fluctuating content needs.

Expertise Across Various Industries

These agencies often have writers with expertise or experience in specific industries, enabling them to produce content that resonates with industry-specific audiences.

Content writing agencies are valuable resources for businesses looking to enhance their online presence, engage their audience with quality content, and improve their marketing and communication efforts. They offer the expertise and resources to create content that meets professional standards and aligns with business goals.

How To Pick a Content Writing Agency That's Right For You

Selecting the ideal content writing agency is a pivotal decision for your business. It’s about finding a partner to articulate your brand’s voice and amplify your message. Here’s an expanded guide to help you make the best choice:

1. Clarify Your Content Objectives

Specific Goals: Determine what you want to achieve with your content. Knowing your goals will guide your choice, whether it's driving SEO, boosting brand awareness, or engaging a specific audience.
Content Types: Identify the types of content you need - blogs, website copy, technical writing, etc. Different agencies may specialize in different areas.

2. Review Their Portfolio and Expertise

Quality of Work: A look through the agency's portfolio will give you insight into their writing quality, style, and versatility.
Industry Experience: Consider if they have experience in your sector. Industry-specific experience can be invaluable for nuanced and authoritative content.

3. Evaluate Their SEO and Digital Marketing Prowess

SEO Competence: In today’s digital world, content needs to be SEO-friendly. Check if the agency has proven expertise in creating content that ranks well on search engines.
Content Marketing Strategies: Beyond writing, see if they offer strategic content marketing services. The best content agencies help with creation, distribution, and promotion.

4. Assess Communication and Collaboration

Ease of Communication: Look for an agency that values clear, transparent, and regular communication. You’ll want a partner who listens to your needs and offers constructive feedback.
Client Testimonials: Reviews from past clients can provide real insights into what working with the agency is like.

5. Understand Their Pricing Structure

Transparent Pricing: Ensure the agency has a clear and transparent pricing structure. There should be no hidden fees or vague cost estimates.
Value for Money: The cheapest option isn’t always the best. Look for competitive pricing, but also consider the value they bring regarding expertise and service quality.

6. Long-Term Engagement Potential

Consistency and Reliability: A good agency should be considered a long-term partner. Consistent quality over time is more beneficial than a one-off project.

7. Additional Services

Beyond Writing: Some agencies offer additional services like social media management, SEO audits, or email marketing. These can be valuable if you’re looking for a comprehensive digital marketing approach.

One Size Does Not Fit All

In the world of content creation, the approach of 'one size fits all' simply doesn't work. Many large-scale content writing farms operate with hundreds of writers, leading to a lack of consistency and personalization in the content they produce. When you choose such services, you often face the uncertainty of not knowing who is writing your content and whether they truly understand your brand’s unique voice and objectives.

The Pitfalls of Content Writing Farms

Inconsistency in Quality

With a vast pool of writers, content writing farms often struggle to maintain consistent quality and style across all pieces of content.

Lack of Personal Touch

These services usually lack a personal connection with your brand, leading to generic content that fails to capture the essence of your business.

Variable Expertise

The level of expertise and understanding of your industry can greatly vary from writer to writer, affecting the accuracy and authority of the content.

Impersonal Service

Large writing farms typically offer less personalized customer service, making communicating your specific needs and feedback challenging.

Choose Stinky Dog SEO: Tailored Content Creation

At Stinky Dog SEO, we offer more than just content writing; we provide a comprehensive, tailored content creation service that stands apart in quality and strategy. Here are some key aspects that set us apart:

Rich Experience and Expertise

Industry Knowledge: With 20 combined years of experience in content creation across various industries, we bring a depth of knowledge to every project. This experience equips us to handle diverse content challenges with expertise.
Proven Track Record: Our portfolio showcases many successful projects, reflecting our ability to adapt our writing style and content strategy to different business needs and goals.

Comprehensive SEO Strategy

Beyond Writing: We understand that great content is only effective if seen. Our service includes a comprehensive SEO strategy, ensuring that your content is well-written and optimized for search engines.
Minimal Guidance Needed: Our expertise in SEO means we can take the lead on your content strategy. We require little instruction or hand-holding, saving you time and effort. We analyze your market, conduct keyword research, and develop a content plan that aligns with your SEO goals.

A Personalized Approach

Consistent Quality: You’ll always know who is writing your content – us, the experts. There are two of us. That’s it. This guarantees a consistent level of quality and style in every piece.
Focused Expertise: With our specialized knowledge and experience, we write content that is engaging but also authoritative and credible in your industry.
Direct Collaboration: Our direct collaboration model provides personalized, attentive service. We value your input and feedback, ensuring the final content reflects your brand.

Choosing Stinky Dog SEO means opting for a content creation service that is meticulously tailored to your needs, backed by rich experience, and enhanced with a comprehensive SEO strategy. Embrace the tinky Dog SEO difference for content that resonates, ranks, and delivers results.

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Unlock your business's potential with SEO solutions tailored to drive results. Partner with Stinky Dog SEO to climb the rankings, attract more customers, and achieve sustainable growth. Ready to take your brand to the next level?
Contact us today to get started!

Content Writing Agency FAQs

What Does a Content Writing Agency Do?

A content writing agency creates written material like articles, blog posts, website content, and more, often incorporating SEO strategies to improve online visibility.

Why Should I Use a Content Writing Agency?

Agencies provide professional, high-quality content that engages readers and supports your marketing goals, often with added expertise in SEO and content strategy.

How Does a Content Writing Agency Improve SEO?

At Stinky Dog SEO we create content optimized with keywords and SEO best practices, enhancing your website’s search engine ranking and online visibility.

Can I Request Content for a Specific Industry?

Yes, Stinky Dog SEO can tailor content to various industries, leveraging specialized writers who understand industry-specific nuances and terminology.

What is the Turnaround Time for Content Creation?

Stinky Dog SEO plans ahead, so most pieces of content are in your hands or on your website towards the end of the month so they can be published the following month. For orders outside the scope of work, turnaround times are typically 2 days.

How Do Agencies Ensure Content Quality?

We only have two writers- the two owners of Stinky Dog SEO. We have been doing this for ten years each and have a robust process to ensure quality.

Will the Content Be Unique to My Business?

Yes, we create custom content that reflects your brand’s voice and message, ensuring uniqueness and authenticity.

Can I Have Ongoing Content Support?

You will have direct access to us- our phones and email. We are truly coming alongside you as a partner. We care just as much as you do about your business's growth. Now, if you take advantage of that access to us (calling for hours and hours at all hours of the day or night), we will likely have to break up with you. We’ve done it before- this access to us only works where there is mutual respect.

How Do I Communicate My Content Needs to the Stinky Dog SEO?

We will have an onboarding meeting to discuss needs wants, and to get to know you. Then, we will strategize the content for the next few months and meet again to discuss it. From there, we get writing; when we’re done, you get to review it and request edits. You can call us if all of this collaborative work doesn’t do it. We’ve had clients change services overnight, and so we had to pivot the strategy and plan in a very short time. And we did!

Is It Possible to Scale Content Production with an Stinky Dog SEO?

Yes, we are very good at what we do and can scale. Even though it’s just the two of us, we have an intern that works side by side us (actually in the same room), and we only take on a limited number of clients to ensure we can give you our very best.

How Does Stinky Dog SEO Handle SEO and Keyword Research?

We have spent the last ten years working in agencies doing their content and SEO strategy, which includes keyword research. We can do it in our sleep and know exactly what data to look at.

Can I Request Revisions on the Content?

Yep! However, after a couple of months of working together, we will master your preferences and brand voice, and you’ll need fewer and fewer edit requests.

What Makes Stinky Dog SEO Different from Other Content Writing Agencies?

Stinky Dog SEO stands out with its personalized approach, direct collaboration with the founders, and commitment to understanding your unique brand and industry, ensuring high-quality, customized content.